Richard Young – Managing Director and General Manager of Great Fosters Hotel (www.greatfosters.co.uk)
Our partnership with Vision Marketing over the past 5 years has been a great success and the impact of their membership scheme can not be underestimated. Throughout this period we have been steering the hotel through an extensive refurbishment and re-branding programme and Vision Marketing was part of our strategy to access local markets and improve customer awareness. Results were apparent from the outset and their ability to consistently deliver a high level of service with excellent sales has been tremendous. Their operations have perfectly complimented our business by,developing a base of loyal clientele, promoting our property and managing our membership marketing and communications – leaving us to concentrate on looking after our clients”
Cliff Hasler, Deputy General Manager – Lainston House (www.lainstonhouse.com)
‘Our loyalty programme is an important part of our operations. It supports regular incremental spend throughout all areas of the hotel and is of primary importance to our food and beverage revenues. Our alliance has undoubtedly given us a significant loyal customer base that we can continue to develop for both Lainston’s, the Group’s and the members mutually benefitical purposes. Integral to this is the importance of the communication Vision Marketing places on nurturing the members. The quality of this is greatly appreciated.’
Jean Michel-Dixte Food & Beverage Director – Hempel Hotel (www.the-hempel.co.uk)
Thank you for all your positive contributions to our sales in I-Thai Restaurant through increasing volume of covers and respective average spends dramatically. It has been our most successful promotion to date.
Chris Ward, Group Marketing Manager - Wrens Hotels (www.sirchristopherwren.co.uk)
If you are considering a loyalty programme, Vision Marketing offer a professional, well managed solution that can integrate seamlessly into existing hotel marketing and sales operations.
Hayri Alpcan, General Manager – Taplow House (www.taplowhouse.com)
We have found an endless capacity to utilise tyhis as a marketing tool for adhoc promotions effective for immediate, short-term and long-term fulfilment.
Mark Bryant, Manager – The Spa at Pennyhill Park Hotel (www.thespa.uk.com)
Vision Marketing has proved a resounding success. Their membership project for the Hotel has provided substantial incremental spend within our Spa facility. The members spend revenue is second only to our in-house guests and own member base usage, and they have been the most successful use of a third party that we have use to date. Our Spa offers 21 treatment rooms and therefore therapist utilisation during off-peak timings is paramount to profitability. Additionally, the prestigious market place position we hold means marketing must be controlled to guarantee it does not detract from our image. All of this has been handled with the utmost care, efficiency and effect.
Helen Rathbone, Sales & Marketing Manager – The Compleat Angler Hotel (www.compleatangler-hotel.co.uk)
"Since the launch of our Private Members Club more than 3 years ago we have seen a marked increase in the number of guests attending our specialist events. Regular guests enjoy the status and the privileges of being a club member and definitely use the hotel more as a result.We see this in the hotel restaurants particularly.
Management of the club members is very easy with a professional and efficient customer services team off-site backing up the hotel's own team. The advantage of such a current and interested database is immeasurable."
Major Richard Gillis, Managing Director – Hunstrete House Hotel (www.hunstretehouse.co.uk)
We offer a very special product here and did not want to be seen to commercialise or to oversell what we really are. The membership installed ensured our identity was upheld and increased significantly the food and beverage revenue. I would certainly recommend Vision Marketing’s club memberships.